Film Production Company
For the name of our production house, we decided upon the urdu phrase "Pas-e-Parda" - Pas-e-parda Productions.
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"Pas-e-Pardah" as a name for a production house evokes a sense of intrigue and a desire to reveal what lies beyond the surface connoting focus on stories that are not always readily apparent or accessible to the public eye.
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The phrase comes from Urdu and Persian, where "pas" means "behind" and "parda" means "curtain" or "veil." "Pas-e-parda" is often used figuratively to describe things that are hidden or unknown, like emotions, thoughts, or the unseen world.
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The name implies a focus on the hidden aspects of storytelling. This suggests to audiences productions that explore the unseen, delve into the unknown, or reveal hidden truths hinting at a preference for suspenseful, thought-provoking narratives. Considering the Urdu origin of the phrase, the name suggests a focus on stories rooted in South Asian culture or that explore themes relevant to the region. We thought this would fit the themes of representation of South Asian communities - specifically women, hence went with it.
For creating the logo, I went on canva and typed out the name in Urdu then changed the colour to a mustard yellow and exported it.
Then I imported it into Capcut as an overlay on top of a stock video I found online at Pixabay. It had motifs which represented South Asian art which is why I chose it. I had to change the blend mode of the overlay to "Filter" to remove the background.
My mild (this is an understatement) TikTok adiction came in handy when I was looking for background music to add to the video. I searched for audios that fit the vibe by going through edits of Sanjay Leela films until I finally found one I was pleased with which I then imported to Capcut. I added a "Fade In" and "Fade Out" effect to the audio as well so that it sounded cohesive with the flow of the intro.
And with that, the final video was done.